“Ever Upward” - a term that represents an
unwavering pursuit of progress; translated from New York's motto, Excelsior.
Belief is an independent clothing brand founded in Queens, NY in 2010. Drawing inspiration from classic sportswear, street-style and the outdoors, we have carved out our own unique space within the design & apparel community of New York City.
We aim to create products that uplift the everyday New Yorkers who make the city special. Products that remind you to follow your passions and lean into what inspires you. We believe that nothing is too crazy or unconventional to pursue as long as you stay true to who you are.
Made for the morning commutes, nights out, weekend escapes and everything in between. We won’t remain stagnant, and we know you won’t either.
Ever Upward, New York.