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Belief® Relief / Black Lives Matter

Belief® Relief / Black Lives Matter
This moment is not only one of pain and outrage, it is also, understandably, a time for introspection. As founders of a brand in an industry rooted in Black culture, we are committed to using our platform to contribute to the change that is rightfully being demanded in this country. To start, we have made a donation to each of these 3 incredible organizations: NAACP Legal Defense Fund, Innocence Project, and Know Your Rights Camp. In addition, as we know this battle won’t be won with singular donations, but rather long term commitments, we are signed on as monthly donors to the ACLU and Black Lives Matter.  Furthermore, on Juneteenth (6/19) we will be donating 50% of our daily sales to Black Lives Matter, in acknowledgment of the unrelenting oppression of Black Americans from 1619, to 1865, to today.


Being an ally means taking it upon ourselves to actively dismantle the systemic racism plaguing this country and we are dedicated to learning, unlearning, and discovering all the ways that we, as a company and as individuals, can do better. In our first, long overdue action to support the BIPOC design community, we are hoping to seek out and establish paid relationships with freelance graphic and technical designers, models, photographers and retail workers who would be interested in collaborating with Belief.  Please send portfolios, resumes and contact information to - we promise to review them all.


Additionally, in the coming months, as NYC begins to open up again after Covid-19 closures, we are planning to establish a part-time internship program for BIPOC youth, based out of our office and store in Astoria, Queens. Our goal will be to introduce our interns to the ins-and-outs of running a clothing company here in NYC, with a focus on graphic design, production and marketing. We will be updating our followers on when we will be able to accommodate this initiative  in the coming months and are extremely excited to begin this program.


Below you will find links to a number of charities we admire and support, as well as what you can read and watch to enrich your understanding of this movement. We encourage you to take part by any means possible. Now is the time for action, for speaking out against evil, for donating and protesting, learning and unlearning, for demanding that voices be heard that should never have been silenced in the first place. No one should be judged, tormented or subjugated based on the color of their skin, least of all by the people who are meant to protect and serve them. We don’t tolerate that, nor should anyone else in this world. 


No more violence. No more hatred. No more names. 


In love and solidarity, 

Co-founders Jimmy, Phil & Raffie
Belief® / Ever Upward


Community Oriented


Black Lives Matter - Black Lives Matter  Foundation, Inc is a global organization in the US, UK, and Canada, whose  mission is to eradicate white supremacy and build local power to intervene in  violence inflicted on Black communities by the state and vigilantes. By  combating and countering acts of violence, creating space for Black imagination and innovation, and centering Black joy, we are winning immediate improvements in our lives.

Know Your Rights Camp - Colin Kapernick’s camp, their mission is to advance the liberation and well-being of Black and Brown communities through education, self-empowerment, mass-mobilization and the creation of new systems that elevate the next generation of change leaders.

The Dream Defenders - founded in  April 2012 after the tragic killing of 17-year old Trayvon Martin by George  Zimmerman in Sanford, Florida. That Spring, young Black, Latinx, and Arab  youth marched from Daytona Beach Florida to Sanford Florida where Trayvon  Martin was killed. With that fire in their bellies, they then went back to their  communities and campuses to organize. 

Integrate NYC - Integrate NYC is a youth oriented organization designers of solutions, advocates for transformative policy, and visionaries for a more just future. We have learned from the past, and we do not want to stop at desegregation. True, meaningful integration requires a transformation in our school system that centers students and communities of color. We have developed and are advocating for 5Rs of Real Integration to create lasting, revolutionary change in our school system.


Political Reform


Fair Fight 2020 - Stacy Abram’s organization  promoting fair elections in Georgia and around the country, encourage voter  participation in elections, and educate voters about elections and their voting  rights. Fair Fight brings awareness to the public on election reform, advocates  for election reform at all levels, and engages in other voter education programs  and communications.

NAACP Legal Defense Fund The NAACP  LDF is America’s premier legal organization fighting for racial justice. Through  litigation, advocacy, and public education, LDF seeks structural changes to  expand democracy, eliminate disparities, and achieve racial justice in a society  that fulfills the promise of equality for all Americans.


Police Reform


Communities United For Police Reform - Communities United for Police Reform (CPR) is an unprecedented campaign to end discriminatory policing practices in New York, bringing together a movement of community members, lawyers, researchers and activists to work for change.

Innocence Project - The Innocence Project is a 501 nonprofit legal organization that is committed to exonerating individuals who it  claims have been wrongly convicted through the use of DNA testing and to reforming the criminal justice system to prevent future injustice.

No New Jails NYC No New Jails NYC formed in September 2018, shortly after the Mayor launched the formal land-use approval process for the jail expansion plan. A direct continuation of the grassroots efforts to close Rikers immediately, No New Jails NYC also draws on the success of previous of jail construction fights in NYC. At the same time, No New Jails NYC is building power in communities throughout New York City and with its incarcerated members. Overwhelmingly, New Yorkers agree that all efforts should be dedicated now to closing all jails on Rikers Island, that there is no need to build any more jails, and that the billions of dollars budgeted for new jails should be redirected instead to community-based resources that will support permanent decarceration.




Below are suggestions from Vulture who put together a great list of documentary films to help people familiarize themselves with the length, breadth and gravity of the history of police brutality and racism in this country.


Let The Fire Burn (2013)
(streaming on Kanopy)

Let It Fall: Los Angeles 1982-1992 (2017)
(streaming on Netflix)

LA 92 (2017)
(streaming on Netflix)

Whose Streets? (2017)
(streaming on Hulu)

Copwatch (2017)
(streaming on Amazon Prime)

16 Shots (2019) 
(streaming on Showtime)

Do Not Resist (2016)
(rental on Amazon)

The Force (2017)
(streaming on Netflix)

Crime + Punishment (2018)
(streaming on Hulu)

The Death and Life of Marsha P. Johnson (2017)
(streaming on Netflix)

13th (2016)

(streaming on Netflix)

I Am Not Your Negro (2016) 
(streaming on Amazon Prime)


Reading & Podcasts

Between The World And Me 
by Ta-Nehisi Coates

The Hate U Give 
by Angie Thomas

White Fragility 
by Robin Diangelo

So You Want To Talk About Race 
by Ijeoma Oluo

The New Jim Crow 
by Michelle Alexander

They Can’t Kill Us All 
by Wesley Lowery

How To Be An Antiracist 
by Ibram X Kendi

A More Beautiful and Terrible History
by Jeanne Theorharis

by Toni Morrison
The Fire This Time: A New Generation Speaks About Race
Edited by Jesmyn Ward

The Color of Law: A Forgotten History of How Our Government Segregated America by Richard Rothstein

When They Call You A Terrorst - A Black Lives Matter Memoir 
by Patrisse Khan-Cullors and Asha Bandele

The Fire Next Time 
by James Baldwin

The Underground Railroad
by Colson Whitehead

Understanding Mass Incaerceration
by James Kilgore

Stamped From The Beginning
by Ibram X. Kendi


Code Switch 

Pod Save the People

1610 by the New York Times

Come Through with Rebecca Carroll

Ted Talks:

Baratunde Thurston, "How to deconstruct racism, one headline at a time"

Chimamanda Ngozi Adichie "The Danger of a Single Story"

Plus an entire series on entitled "Talks to help you understand racism in America"


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