While digging into vintage sportswear on eBay one night last year, I stumbled across a gem that could only have come from the 90's. Struck by the creativity and talent of the illustrator, I immediately bought the item. Upon a closer look I saw a signature of the artist Virginia Vaughan. Although...

 Every few weeks we hit up some of our favorite local spots. This time we visited Dani's House of Pizza in Kew Gardens, our favorite pizza in Queens, and after we stopped by the classic Lemon Ice King of Corona. Check them out if you're in the neighborhood. - Photos by Ezekiel Martinez Featuring...

This Fall/Winter we are proud to offer some of our best pieces to date.  Key Belief pillars continue to be seen throughout our design approach; These include the balance between our love for the city & escaping to nature, vintage art & design, athletics and our positive 'upward' messaging & visuals. With core comfort...

An inside glimpse of our design studio and warehouse with the Belief team. Design, development, distribution and everything in between.   View our latest products here.

Focusing on durable fabrics and looser fits this Fall/Winter, we recently linked up with our Queens crew to put this season's product to the test.   Filmed under the "K Bridge" near our Greenpoint store. Belief. Ever Upward NY.     *BTS photo set by Jeramey Hampton & Cody Hoerauf.    *Filmed & edited by...

 We are proud to announce our second collaboration with the Variety Boys & Girls Club of Queens. As the largest youth development organization in Western Queens, our continued work with them is vital in our efforts to help our local community. Providing academic help as well as skill development, they’re a...

We’re proud to announce our partnership with Polartec®. As an industry-leading fabric supplier, they’re constantly honing their craft, and figuring out new ways to approach each part of their production process. This drive to never settle is part of what has kept them at the forefront of innovation for more...

A decade of Belief.   It's been 10 years since we first opened our doors in Queens, NY. 10 years since the first day that the Belief community began to support and encourage our dreams. It's been a wild ride, but we are eternally grateful for your unconditional support in...

As you may know, the West Coast is burning...  It happens every year, accompanied by the headline “California Wildfires This Year are the Worst in History.” Again, this year, that is true. These fires have burned more than three million acres--about 12 times the total area of New York City....