It's been 10 years since we first opened our doors in Queens, NY. 10 years since the first day that the Belief community began to support and encourage our dreams. It's been a wild ride, but we are eternally grateful for your unconditional support in allowing us to plant our roots and take you on this journey with us.
What started as three middle school friends with the vision to open a small community skate shop, stocking our favorite lifestyle apparel, footwear and skateboard brands, has grown into what we really set out to do. Once we opened the door and made some connections within the industry, we quickly changed paths and focused primarily on designing and creating our own clothing brand. Since then we’ve opened up two retail locations in Queens & Brooklyn, while building our online presence worldwide and selling to a curated group of our favorite shops across the globe. We’re proud of how far we’ve come this past decade, and we look forward to accomplishing so much more.
The connections we've made with the community are what keeps us creating and growing. NYC is where it all started, and there is no place we'd rather be.
Whether you've skated past our shop, walked through our doors or browsed online, we thank you. The last 10 years are thanks to you and the next 10 years are for you.
Ever upward.
View the 10 Year collection here